Verve Collective
Brand Identity
Verve Collective is a membership community for independent creatives — studio space, events, and a shared network. Its identity and website had been built separately, months apart, by different people, and it showed.
The brand and the website disagreed with each other: different type, different tone, even different names for the same membership tiers. New members regularly asked if they'd landed on the right site.
MAKIR rebuilt the identity and the site together as one connected system rather than two projects that happened to share a color palette. Every membership tier, page, and touchpoint now speaks in one voice, delivered over nine weeks.
